When the idea is still broad
Define the audience and the problem before expanding the feature list.
FROM IDEA TO EVIDENCE
Build the idea.
Question the assumptions.
For founders moving from an interesting possibility to a problem worth solving and a practical way to test it.
Discuss your contextSTART WITH THE CHALLENGE
When feedback sounds encouraging
Look for concrete examples and behaviour. Polite interest is different from willingness to change a workflow.
When the first users arrive
Choose a small set of meaningful metrics and inspect how people actually use the product.
AN ILLUSTRATIVE WORKFLOW
A first validation sprint
Describe the idea in Launch, choose your stage and use the checklist to plan discovery conversations. As evidence accumulates, define the metrics you want to investigate rather than building dashboards for their own sake.
This is a possible workflow, not a customer case study.MAKE THE CONVERSATION USEFUL
What to bring
to the first discussion.
- 01A short description of the problem
- 02A specific audience to speak with
- 03Your current product stage
- 04The evidence that would change your mind
BUILD WHAT COMES NEXT
Let’s find your
next possibility.
Bring a workflow, a challenge or an idea. We’ll start there.
Start a conversation